Understand Investor Comms
Investor update example
A worked investor update example for a seed-stage company. Revenue beat plan. Onboarding missed. Both are on the page, with last month and the plan beside each number.
Monthly investor update template
The template is one page, sent on the same day each month, with the same numbers in the same order. The plan sits beside the actual. Empty sections stay off.
I used to send 50-page decks. Investors wanted a page.
I used to put investor updates off, then overcompensate with a 50-page deck. As an investor I learned they wanted one page: plan vs actual, cash, and whether last month’s promises happened.
What to include in an investor update
Include the numbers that missed, the cash, and the list from last month. Most templates have nine sections. You need the ones an investor actually looks for.
The Investor Update I Kept Avoiding (And Why You Do Too)
A late update is bad. A blank page is worse, so I waited. When I finally wrote, it became a highlight reel. Investors didn’t want theatre.
What Investors Actually Want to See in Investor Updates
The page that lands is short. Plan vs actual, why it moved, cash, last month’s promises, next 30 days, an ask if you have one. Nothing else.
9 Things Every Shareholder Update Must Include
9 things belong in a regular shareholder update. Score last month’s letter against this list and cut the rest.